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The Soft Coup of Nice People

  • Writer: Rick de la Torre
    Rick de la Torre
  • Jun 18
  • 3 min read

It starts with a whisper. Not a scream. Not a charge. Just a whisper dressed as virtue.


“Equity is justice.”

“Health at any size.”

“Masculinity is toxic.”

“Climate change is an existential threat—please pay $7 for your reusable bag.”

You nod along, because who wants to be the guy who hates the planet or loves cholesterol?


Welcome to the modern psy-op: a soft-spoken, well-branded slide into societal paralysis. The bullets are hashtags, the tanks are algorithms, and the battlefield is your kid’s public school PowerPoint. But don’t worry—it’s inclusive now. Even failure gets a participation trophy.

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Let’s start with feminism, the original Trojan horse. What began as a noble crusade for voting rights became a corporate-sponsored exodus from the home to the cubicle. “Lean In,” they said—right into 60-hour work weeks, fertility clinics, Xanax, and HR seminars on ‘unconscious bias.’ Somewhere, a Fortune 500 CEO popped champagne as women traded motherhood for mid-level management. “Smash the patriarchy!” they yelled—while signing their daughters up for the very system that profits off daycare, DoorDash, and divorce court. But here’s the data: despite a decade of DEI initiatives, women still make up less than 30% of corporate leadership roles in the U.S.—yet they suffer burnout at higher rates and exit the workforce in droves after having children.


Then came body positivity—a movement that somehow skipped over self-respect and landed on “celebrate your clogged arteries.” It’s not a war on fat. It’s a war on consequences. Since 1990, global obesity has more than doubled, and nearly half of American adults are now considered obese. We were told fatphobia was the problem. Turns out, it was diabetes. In the 90s, Big Tobacco was the villain. In the 2020s, it’s Big Pants. You must “accept your body”—unless it’s male and built like a linebacker, in which case you’re a microaggression in sneakers.


And masculinity? Public enemy number one. The same trait that dragged people out of burning buildings and held the line at Bastogne is now branded as an emotional disorder. Boys are sedated, shamed, or “re-educated” into compliance. The new man is emotionally available, non-threatening, and completely unarmed. Congratulations, ladies—you wanted Thor and got tofu.


Meanwhile, Big Pharma shows up with the solutions: pills for your sadness, injections for your lunch, and hormones for your confusion. They won’t cure anything—that’s bad business. But they’ll lease you a diagnosis with a lifetime subscription. Side effects may include compliance, dependency, and voting blue. America now spends over $600 billion a year on prescription drugs—more than any other country on earth.


Let’s not forget pornography—now considered a “healthy outlet” by people who haven’t been hugged since MySpace. It’s not just entertainment; it’s behavioral warfare. It numbs men, isolates women, and replaces connection with pixels. The Romans had bread and circuses. We have OnlyFans and antidepressants.


And climate change? Sure, the planet’s heating up. But somehow the solution always seems to be less steak for you and more carbon credits for BlackRock. You’re not saving the Earth—you’re funding the Davos afterparty. Enjoy your cricket nuggets.


We’ve replaced unity with identity politics, courage with therapy, and freedom with QR codes. Every institution—from academia to entertainment—is staffed by well-meaning ideologues who think history began in 2015 and biology is “just a social construct.” Orwell called it Newspeak. Today we call it “lived experience.”


And just when you thought it couldn’t get more surreal, enter AI: the whisperer behind the whisper. It shapes your feed, tailors your fears, writes the scripts, and reinforces the illusion. The next generation of propaganda won’t come from a news anchor—it’ll come from an LLM designed to flatter your bias and upsell your outrage. As I wrote in a recent piece, AI doesn’t just manipulate the story—it manufactures the story, the audience, and the reaction in real time. You’re not just being persuaded. You’re being programmed.


The truth? None of this was organic. It was curated. Engineered. Not by some cigar-smoking cabal in a lair, but by think tanks, NGOs, lobbyists, and HR departments who discovered you can sell tyranny better if it comes with a rainbow sticker and a mission statement.


But here’s the good news: once you hear the whisper, you can’t unhear it. And once you laugh at it, you strip it of power. Because satire, like freedom, doesn’t ask permission.


So next time someone earnestly tells you that men can have babies, oil is racist, and your 8-year-old needs gender-affirming surgery, just smile and whisper back:


 
 
 

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